Portfolio Management

Cru Offers a comprehensive range of Fine wine Portfolio management services.

DOWNLOAD GUIDE - PORTFOLIO MANAGEMENT (EN) DOWNLOAD GUIDE - PORTFOLIO MANAGEMENT (ZH)

You can start building your portofilio today.

Simply create your free portfolio account now :


Why Build a Portfolio with Cru

Five compelling reasons to consider building a Fine Wine Portfolio with Cru:

  • 1
    Excellent historic returns - Fine wine has returned an 11% compound annual growth rate over the last 25 years.
  • 2
    Fast paced, instant trades, with live prices for buying and selling.
  • 3
    Your Account is transparent with a suite of information/tools free to use on the site.
  • 4
    Our global network provides great access to the world’s fine wine market with integrated logistics allowing clients to more easily sell their wines.
  • 5
    Access to a Private Account Manager to advise you on all aspects of managing your portfolio.

A Quick Guide to Fine Wine Investment with Cru

Fine Wine: Long-term Outperformance

Fine wine has an excellent investment track record. Over the past 25 years, fine wine has returned over 2,000% (an 11.0% compound annual growth rate). This puts it well ahead of most major asset classes.

Fine Wine Outperforms: Global Equities, Bonds and Commodities

Fine Wine Outperforms Global Equities-Bonds and Commodities

Fine wine should be taken more seriously as an asset class. Thankfully, it is now possible for non-specialist investors to access the fine wine market.

Starting a Fine Wine Portfolio

You can start building a fine wine portfolio today. You don’t need specialist knowledge or training. You can invest as much or as little as you like.

Simply create a free trading account on Cru

Your account is free to set up and includes a storage facility in which to store your wine.

Our online suite of free tools will help you find investments which are suitable for you.


Buying Wines

Buying wine for investment with Cru is simple. Everything is done securely online. You can purchase investment wines by either:

  • Buying wines via our secure website and paying with each order.
  • Depositing funds into your account and using these against future purchases.

Finding Wine Investments

We have created an unrivalled platform through which to uncover opportunities to invest in and trade.

Investment Finder - Find Investments Matching your Criteria

Cru’s ‘Investment Finder’ is our exclusive tool which lets you screen the entire universe of fine wine for opportunities.

Investment Finder screens the fine wine universe by:

  • Price:
    Sort by different price points.
  • Score:
    Find opportunities based on critic scores.
  • Liquidity:
    Fine Wine trading volumes are improving all the time. This field allows you to identify the wines which trade mostly frequently.
  • Wine Rating:
    Our unique ‘Wine Rating’ scale - from AAA to B - takes into account the four main attributes associated with long-term performance: i) quality of the producer, ii) quality of the year, iii) average critic rating and iv) liquidity. It lets you choose safer or more speculative investments.
  • Price Momentum:
    Our ‘Price Momentum’ indicator shows the weighted price performance over the past 12 months.
  • Relative Valuation:
    This tool analyses each wine against other wines by the same producer. It shows relative under or over-valuation.

Cru Investment Finder

Storing Wines

The security of your assets is of paramount importance to us. All wine stored with Cru is kept in one of three locations (you can choose which). You can see the location and status of all your wines at all times in your Account Management section.


UNITED KINGDOM - Vine International at London City Bond, London

Vine International is run by Liv-ex.com, the world’s premier fine wine exchange. Storage is in London City Bond, Tilbury, London. London City Bond has been managing fine wine for the world’s most discerning collectors since 1978.


HONG KONG - Cru Asia Logistics, Hong Kong SAR China

Cru has a bespoke fine wine facility run by a dedicated team of experts employed full-time by Cru.


SINGAPORE - Toll Brothers, Singapore

Toll is managed by specialised experts, and has been offering a world-class service for more than 125 years.


UNITED KINGDOM HONG KONG SINGAPORE
Price £0.55 per month per unit (case or bottle) HK$1.75 per month per bottle SGD$0.35 per month per bottle
Insurance Fully insured Fully insured Fully insured
Conditions Temperature controlled Temperature controlled Temperature controlled

Vine International at London City Bond


Tracking Performance of Wines

Your portfolio is valued in real time using independent marks provided by the internationally respected Liv-ex.com exchange.


Portfolio Performance

Toll is managed by specialised experts, and has been offering a world-class service for more than 125 years.


Portfolio Perfomance


Breakdown by Wine

Breakdown by Wine


Graphical Analysis

Graphical Analysis



Selling Wines / Realising Gains

Where a wine has gone up significantly in value we will alert you with a ‘Sell Now’ link to help you take profits. You control your portfolio and can sell wine at any time. On the Cru Wine Portfolio you are free to list wines for sale at any price you like. As they sell, you will be credited with Account Credit, which you can use either to buy more wine or to cash out.

Selling Wines / Realising Gains

Charges

There are no subscription fees for using the Cru Wine Portfolio. Your account is free to set up. We don’t charge commission when you buy wines. If you sell your wines through us we take a standard selling commission, which varies according to the level of assets you have.


Moving an Existing Portfolio to Cru

We encourage clients to move existing portfolios to the Cru platform. Our investment tools are only available to clients who use our storage facilities.

If you wish to move wines to us for storage and consolidation you can do so by contacting us at logistics@cruworldwine.com


Investment Research

Cru’s Research Department is run by former Deutsche Bank Managing Director, and now Cru’s CEO, Dr Jeremy Howard. The aim of the research team is to help you make financial gains with your wine portfolio. We pride ourselves on high quality, investment-focused research which is designed to maximise trading gains. Our notes are focused purely on opportunities for price appreciation.

Cru-Research-Note-on-Taittinger-Comtes-de-Champagne-2006

Managed Accounts

If you have a significant amount to invest in fine wine (either through an existing portfolio or via a new investment) you can be assigned a private account manager to advise you on all aspects of managing your portfolio.

Please contact us for more details at trade@cruworldwine.com.



Frequently Asked Questions

We have tried to answer the most common questions here, but please contact us for more details at trade@cruworldwine.com.


How do I apply?

You can start building a fine wine portfolio today. You don’t need specialist knowledge or training, simply create a free trading account.


How do I follow the progress of my investment?

Your portfolio is valued in real time using independent marks provided by the internationally respected Liv-ex.com exchange.


Your portfolio performance can be viewed at https://sg.cruworldwine.com/investment and you will receive monthly updates with your fine wine portfolio valuation.


How will I realise the value of my investment?

Like private equity or property, fine wine is best viewed as a patient investment. But our platform enables you to trade in and out as often as you like. Once your wine has reached your target exit price you can set it for sale at your chosen price.


When you sell wines through the platform your account is immediately credited with the net proceeds, which you can either use against future purchases or you can cash out. You will receive a cash transfer within 30 days of sale.


Is there someone to help me manage my Portfolio?

Cru retains a team of highly trained and knowledgeable fine wine account managers in the United Kingdom, Hong Kong, Singapore and Russia. We also travel to most of the world’s financial cities to present research and meet clients. Cru is not authorised to provide formal investment advice, but our team of advisors will help structure your portfolio optimally for long-term price appreciation.


What are the fees?

There are no subscription fees to use the Cru platform. All our personal advice and tools are free of charge, and there is no commission on purchasing wines. There is a small fee to cover the cost of storage (which we pass on at cost price), but this fee is much lower than you would pay to store other commodities, such as gold. We take a standard selling commission, which varies according to the level of assets you have.


Is investing in fine wine safe?

The security of your assets is of paramount importance to us, all wine stored with Cru is kept in secure conditions in one of our three storage facilities. You can see the location and status of all your wines at all times in your Account Management section. Cru cannot guarantee your wines will increase in value, but if you buy the best wines from the best vintages and show a little patience history suggests that you realise significant capital gains.


Are gains on wines taxable?

Cru is not authorised to offer formal tax advice. For UK investors the relevant HMRC legislation states that wine is a “chattel”, and therefore any deposal of less than £6,000 (January 2018) has no chargeable gain. Many UK investors also take advantage of the “wasting asset” exemption, where 100% of the gain is tax free if the wine is expected to last less than 50 years. But all investors should take appropriate advice from a regulated advisor on their own tax status.




IMPORTANT NOTICE

This report has been issued or approved for issue by an entity forming part of Cru (as defined below) and has been forwarded to you solely for your information and should not be considered as an offer or solicitation of an offer to sell, buy or subscribe to any securities or any derivative instrument or any other rights pertaining thereto (“financial instruments”). This report is intended for use by professional or business investors only. This report may not be reproduced without the consent of Cru.


The information and opinions expressed in this report have been compiled from sources believed to be reliable, but, neither Cru, nor any of its directors, officers, or employees accepts liability from any loss arising from the use hereof or makes any representations as to its accuracy and completeness. Any opinions, forecasts or estimates herein constitute a judgement as at the date of this report. There can be no assurance that future results or events will be consistent with any such opinions, forecasts or estimates. Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied is made regarding future performance. This information is subject to change without notice, its accuracy is not guaranteed, it may be incomplete or condensed and it may not contain all material information concerning the product or products mentioned. Cru is not agreeing to nor is it required to update the opinions, forecasts or estimates contained herein. The value of any products mentioned in this report can fall as well as rise. Foreign currency denominated products are subject to fluctuations in exchange rates that may have a positive or adverse effect on the value, price or income of such products.


This report does not have regard to the specific instrument objectives, financial situation and the particular needs of any specific person who may receive this report. Investors should seek financial advice regarding the appropriateness of investing in any products or investment strategies discussed in this report. Cru (or its directors, officers or employees) may, to the extent permitted by law, own or have a position in the products of any company or related company or products referred to herein, and may add to or dispose of any such position or may make a market or act as a principal in any transaction in such products. Directors of Cru may also be directors of any of the companies mentioned in this report. Cru (or its directors, officers or employees) may, to the extent permitted by law, act upon or use the information or opinions presented herein, or research or analysis on which they are based prior to the material being published. Cru may have issued other reports that are inconsistent with, and reach different conclusions from, the information presented in this report. Those reports reflect the different assumptions, views and analytical methods of the analysts who prepared them.


For the purposes of this disclaimer, “Cru” shall mean: (i) Cru London Limited; (ii) Cru Asia Limited and (iii) from time to time, in relation to Cru London Limited and/or Cru Asia Limited, the ultimate holding company of that entity, a subsidiary (or a subsidiary of a subsidiary) of that entity, a holding company of that entity or any other subsidiary of that holding company, and any affiliated entity of any such entities.


This publication is confidential for the information of the addressee only and may not be reproduced in whole or in part, copies circulated, or disclosed to another party, without the prior written consent of an entity within Cru. Products referred to in this research report may not be eligible for sale in those jurisdictions where an entity within Cru is not authorised or permitted by local law to do so. In particular, Cru does not allow the redistribution of this report to non-professional investors or persons outside the jurisdictions referred to above and Cru cannot be held responsible in any way for third parties who effect such redistribution or recipients thereof. © 2018.



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